Volkswagen
Volkswagen is a german automobile manufacturer. One of their most recognizable cars is the Volkswagen Beetle. According to an article from AutoGuide.com, Volkswagen has 3 cars in the list of the top ten best-selling cars of all time. Also, according to an article from AutoBlog.com, Volkswagen spends more on research and development than any other car manufacturer in the world. They do a good job at incorporating innovation, curiosity, and comedy into their advertisements. Their most famous advertisement was the commercial with a child dress as Darth Vader trying to use "The Force" on various objects unsuccessfully. When he tries it on his parent's car, the Volkswagen Passat, the car starts without any direct human interaction, and the kid believes it was his doing. This commercial was a cute way to show the innovation of their car's ability to start remotely with the touch of a button. Little did they know that this would become the most shared advertisements of all time.
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YouTube was truly one of the biggest reasons that this advertisement was spread so successfully. The advertisement was posted online one week before it was aired during the superbowl, and received 8 million views in that time. Within the first year of it being posted, it had received almost 50 million views. YouTube not only allowed the video to be shared and spread so easily, but it also allowed Volkswagen to advertise their products to millions in a completely free way.